I took a few minutes out of my all-too-busy evening tonight to poke around at Boardistan (http://www.boardistan.com/), where they just-so-happen to be blogging live from the IASC Bullshit Brouhaha (otherwise known as the "IASC Skateboard Branding Bullshit Brouhaha Summit 2011"... or something ego-stroking and over-indulgent like that). Anyway, as I read through the TweetBlog whatevers, I noticed one sentence in particular that was far more telling then it's mere dozen-or-so words would imply. That sentence was:
"The Editors: No one on the panel can say "Homogenization"* but they're all trying..."
Maybe IASC would know what the fuck they're talking about if they whittled it down to just "Homo", and left it at that.
*Disclaimer For The Uninitiated: "Homogenization" is what happens when every street deck on the market is a pile of shit that was outsourced to some 4th world nation for pennies on the dollar, looks like every other pile-of-shit street deck on the market (except for the graphics which, according to The Industry, makes these anonymous piles of shit "pro models"), and lasts almost as long as a piss-soaked lump of toilet paper... that's basically "homogenization" in a nutshell. It's actually one of the few things that IASC's member brands excel at. Even if they might not know how to pronounce it.
"Keeping It Realer, Bitches". That's our new motto.
